ESProfiler Handbook
Marketing

Content

Content is a big part of how we advertise ESProfiler. We want to make sure that content we put out is aligned and consistent with our branding and messaging.

Content

You can write and publish content to the ESProfiler website via the CMS portal we host, available here. You should use your Google SSO in order to authenticate to this tool.

Blog/Article Tiles

You will find a template article tile in G:\Shared drives\ESP Marketing\Articles\Tiles. Note the fonts used are:

  • Space Grotesk: Headings
  • Inter: for the main body of text

The source files are for Affinity.

Uploading Images

Currently, any images you want to include in an article need to be uploaded to AWS's S3 bucket first. To do this, ask in the #engineering-team channel on Slack, with the images attached and this can be sorted for you.

Content Types

Announcement Banners

Available in the CMS Dashboard > Settings. You can then "Enable" the banner, and define:

  • Announcement Text: Defines the text that will display in the banner across the top of the website.
  • Link (optional): If clicked, the user will be navigated to this URL.

Posts

Posts come in variaous forms:

  • Articles
  • Webinars
  • Events & Conferences
  • Product Releases
  • Changelog

Articles

There are the standard blog/article entries that we can use to post content and share to our audience. The topics here can be wide ranging.

Changelog

These should be short entries to help communicate the progress we are making with out product on new features. Screenshots are heavily enouraged, and these should be fairly frequent, ideally weekly, as we are shipping new features and fixes to the platform.

There is no need to overdo these with excessive content. Keep it concise and focussed on the value being offered to the customers/users.

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