Design

Branding

This is the branding for ESProfiler, containing assets that serve as the definitive blueprint for our visual identity.

The goal of this document is to provide the team with the tools and constraints necessary to create cohesive work across every platform. By adhering to these standards, we ensure that whether a user sees a social media post, an internal deck, or a product interface, they are met with a singular, unmistakable brand experience.

Google Drive: Logo Files

Logo

Composition

The ESProfiler logo is composed of two primary elements: a graphic logomark (icon) and a wordmark.

Logomark: A stylized, abstract diamond shape incorporating layers and negative space.
The Wordmark: A custom sans-serif typeface split into "ES" (Purple) and "PROFILER" (Navy/Silver)

Variations

The horizontal version is preferred. Use the vertical version only when space constraints make the horizontal choice an awkward fit.

Horizontal

Vertical

Usage & Backgrounds

Do not alter the order, distance, or proportion of the elements.

Light Background

Dark/Coloured Background

Typography

Platform & Digital

For internal applications, we utilize the Exo family. For public-facing assets, we follow the display and body guidelines below.

Other

These fonts are used on our website and for general communications.

Headings and Subheadings

We use Matimo font-family for headings & sub-heading.

Body

For primary text, communication and long-form text we use General Sans

Colour Palette

The palette consists of Primary, Secondary, and Highlight colors. Primary colors define the brand identity, while Highlight colors are reserved for calls-to-action.